Mattress-seller Casper is on track to spend ~$150m on marketing this year. About the same amount as they take in on selling those mattresses. When you account for all other expenses, they're still going to lose just under $100m this year. Eeks. sec.gov/Archives/edgar…
But more offensive than the insane losses is all the bullshit in the prospective. "Welcome to the Sleep Economy". No. No, no. "Sleep has entered the global wellness equation". All of the no's. And some fuck no's too.
Leave it to an IPO prospective to take something as unequivocally good, like getting plenty of good sleep, and wrapping it in the most barf-inducing corporate bullshit terms. GIVE IT A REST! (/play rimshot)
Wonder how much of Casper's marketing budget is spent paying Google protection money? I could see a cool $100m just disappearing into the Google machine right there 😂😬😑
Okay, so maybe it wasn't quite a $100m defense budget. But imagine having to pay Google over a million dollars per year just so that the customers searching for you actually see your site in the top results.
