Thread by @WoleOluyemiCo

3 Cost-Effective Small Business Advertising Ideas

Online advertising is necessary for small and large businesses a, but small business advertising is decidedly more difficult because your staff strength is smaller, and your marketing budget is smaller too.

With the right strategies in place, you can use online advertising to drive leads, sales, and ROI, no matter what size you are.

Start by asking yourself:

What are your customers searching for online?

Where and when are they searching for it?

How can you differentiate your product from competitors?

Once you answer these questions, you will be able to develop a good advertising strategy.

I'll be sharing three means you can advertise your small business online and on a budget.

Using Google Ads for Small Business Advertising.

Online advertising is generally more cost-effective and more effective, because you're able to target your advertising budget at a more defined group of people, and closely measure how that audience responds to your advertising.

Google is the world's most popular search engine, Google's search advertising system, Google Ads, is the most popular platform for PPC.

Paid search marketing is also known as PPC, or pay-per-click.

PPC is when you pay search engines to bring out your business details when, somebody searches for something related to your business.

You then pay a small fee to the search engine every time somebody clicks on one of your ads.