~ Plato.
While considering an investment, the basic trick is not to look at valuation as the first filter, quality should invariably be the first filter.
~ Of Long-term value & Wealth creation from equity Investing.
Many times, the cheapness is deserving one... coz lack of economic moats, poor ROCE, limited size of opportunity, lack of sustainable growth (5/n)
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(Bonus)
Courtesy: "Of Long-term value & Wealth creation from equity Investing" by Bharat Shah.