Our app worked in the campaign that ended #gerrymandering in MI because I happened to have an IT PM background working on the #ACA upgrades for the VA, and I built the field program. This meant we could streamline #UX and training across 5k volunteers, and only 2 people had...
access to the #SQL infrastructure hosted on a pretty bare-bones html based website: myself and our coder Jack Jennings. Because field oversaw tech instead of tech building for a perceived need and overlaying it on the caucus, our app was a success. 99.96% database compliance...
99.96% of 440,000 petition signatures collected by volunteers, who skewed older & much more female than #IowaCaucas goers, were accounted for in our database with 95% of the errors occurring in the first 14 of 110 days of circulation. Our magnificent training team helped too...
But we had another secret, which was not reinventing the wheel & keeping things familiar for our volunteers. We used our internal and awkwardly named private Facebook group, "Michganders for Nonpartisan Redistricting Reform" as a real-time wiki/FAQ for volunteers...
I would monitor the channel 24/7 to answer questions about what color ink it was ok to use or what to do if someone enters an address incorrectly in the database. Within a week of going live, all database troubleshooting was effectively outsourced to volunteers who paid...
attention to my responses. Even as new volunteers were onboard, the error rate never creeped back up. It was very much like stories of #Usenet before the Eternal September but instead of netiquette, the information culture was saturated with petition circulation and database...
best practices. Anyway, the mostly older women volunteers did way better with their data entry than paid staff ever would. This paid off in really fantastic ways as we approached handing in the petitions. The real time intelligence allowed us to forecast dips in returns...
you can see me "lose" a bet with our volunteers and get my head shaved by my college friend who started the campaign with a Facebook post if you watch #slaythedragon after it is released in theaters March 13!...
Rottentomatoes.com/m/slay_the_dra…
You wont be able to see us use the internal database data to demonstrate our competence internally to our volunteers & externally to funders who fianced the tv ads thag backed up our volunteers in the field who switched from petition circulation to direct voter canvassing...
However, imagine being able to tell someone who has millions to give a campaign that with just volunteers you pulled off work that would cost $3 million to do poorly, and you did it better than most of the people they employ perform their own work...
The field program was built to win despite being outspent 4-1. Because of how well we tracked data, we were the biggest campaign in the state (#SorryNotSorry @GovWhitmer 🤷🏾♂️). And it was all because of a simple app.
That said, it has not been used again...yet.
But, if tech folks think they will be solving democracy, they better be approaching it as seasoned activists who know how to code, not as coders who want to influence elections. 🤷🏾♂️