Thread by @johnrobb

"World War 3 is a guerrilla information war with no division between military and civilian participation."

Marshall McLuhan 1968

More "McLuhan on War":
patreon.com/posts/july-gg-…

"Changes in the dominant technological medium create profound changes in identity -- how we see ourselves and each other. This new identity demands equally profound changes in how society should be organized."

'This, naturally, creates a rift between those who think and identify in traditional ways and those who think and identify in the new ways.

It's not just a difference of opinion.
These two groups don't share enough common ground to communicate in any meaningful way.'

'In the past, this rift has caused long and terrible wars... until the new social decision making systems made possible by this technological change are built and refined.'

patreon.com/posts/july-gg-…