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In its brazen request to California’s @AGBecerra for a general evisceration of the #CCPA, adtech’s lobby org IAB re-doubles-down on its foolhardy unwillingness to ever respect the Do Not Track setting in browsers. iab.com/wp-content/upl…
Translation: inferred data is not personal data if we say so
If you make us share how we apply inferences to people and get paid to share their IDs with buyers then users will be able to learn how they get monetized and they won’t like what they see and our business model is keeping that obfuscated and insulated.
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