33 profitable principles of human nature:
1. People are incredibly insecure
2. People are incredibly self centered
3. Pain is more powerful than pleasure
4. Fear of loss is more powerful than pleasure of gain
5. People buy on emotion, not logic
1. People are incredibly insecure
2. People are incredibly self centered
3. Pain is more powerful than pleasure
4. Fear of loss is more powerful than pleasure of gain
5. People buy on emotion, not logic
6. FREE is more enticing than any discount
7. People care about what your product will do for them, not your product
8. People trust people that talk like them
9. People buy from people they trust
10. Give people two choices and they'll likely do neither
7. People care about what your product will do for them, not your product
8. People trust people that talk like them
9. People buy from people they trust
10. Give people two choices and they'll likely do neither
11. People have short attention spans
12. People don't like learning, they like being entertained
13. People that are entertaining get attention
14. People that get attention make $$
15. Women buy a helluva lot more shit than men
12. People don't like learning, they like being entertained
13. People that are entertaining get attention
14. People that get attention make $$
15. Women buy a helluva lot more shit than men
16. Your "Average Joe" (male) is the least profitable person to sell to
17. Rich guys buy shit to impress people
18. Invoking feelings (positive or negative) is the easiest way to sell
19. People don't usually buy on first contact --> persistence
17. Rich guys buy shit to impress people
18. Invoking feelings (positive or negative) is the easiest way to sell
19. People don't usually buy on first contact --> persistence
20. The only thing going through someone's mind when they read your offer is "What's in it for me?"
21. Curiosity gets attention (see #14)
22. The bizarre make people curious
23. Contrasting ideas make people curious
24. People don't like being told they're wrong
21. Curiosity gets attention (see #14)
22. The bizarre make people curious
23. Contrasting ideas make people curious
24. People don't like being told they're wrong
25. People like people who affirm their beliefs
26. People buy products that affirm their beliefs
27. Pain points are profitable (agitate them)
28. Email is the best way to sell to people online
29. People don't buy products, they buy solutions
26. People buy products that affirm their beliefs
27. Pain points are profitable (agitate them)
28. Email is the best way to sell to people online
29. People don't buy products, they buy solutions
30. A "no" is only one step away from a "yes"
31. Getting a small yes greatly increases your chances of getting a big yes
32. People LOVE stories
33. Stories that people can relate to sell
31. Getting a small yes greatly increases your chances of getting a big yes
32. People LOVE stories
33. Stories that people can relate to sell
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