@Google lists 10X thinking as first among their principles of innovation
"true innovation happens when you try to improve something by 10 times rather than by 10%"
We've surveyed more than 500 mostly large, global companies and found that pursuing ambitious goals and innovation are the two traits least likely to lead to promotion
They don't have to search for creative ways to hit achieve conservative goals
@elonmusk's goal of "accelerating the advent of sustainable energy" has lead Tesla to wide experimentation in car design and production processes
More generally, ambition is a fundamental element of goals that drive strategy execution
But leaders need to recognize and manage the risks of ambitious goals