In short, these voters aren’t moved by culture wars in either direction; they value jobs and security equally with growth and over entrepreneurship; and they favor a robust but not adventurous foreign policy.
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They can live with the base of either party as long as their needs and wants are satisfied.
Trump demonstrated that connection with these voters in spades. He clearly is not a culture warrior, except to the extent that he provokes progressives to engage in culture wars of their own against these voters.
He ran as a candidate of jobs over growth, and explicitly took entitlement reform off the table. Moreover his break with the Bush-McCain approach to foreign policy was music to these voters’ ears.
These approaches, not the GOP’s priorities, are what gave Trump victory and the GOP its unexpected chance to govern. Failing to understand that means these voters have less reason to turn out and less reason to vote Republican.
