I recently joined Forget the Funnel to discuss why startups need a customer data strategy. In the workshop, I break down how Peloton uses data to personalize the experience. This is an iterative process I call “The Customer Data Flywheel.” Here’s why it’s important: 
94% of marketers say personalization is a top priority for their company. But 39% say they don’t have enough data & 38% worry about data accuracy. Personalization is easy to get wrong!
Intent data from paid channels such as non-brand search (SEM) and interest-based targeting (FB) is a common way to get the flywheel started.
Personal intel from surveys, quizzes and user on-boarding adds an additional layer of personalization. Peloton collects music preferences, fitness level & other data points to match first time riders to relevant instructors via a new user quiz.
Learn more about Peloton’s data strategy & how to implement a customer data flywheel. Sign up for my FTF workshop: forgetthefunnel.com
