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Robert Young Pelton @RYP__
, 9 tweets, 4 min read Read on Twitter
Interesting chart, some might call it "ops tempo" axios.com/donald-trump-s…
In 2009, newspapers used to lead with only 3.5% of stories flowing from blog to mainstream print. Now "memetics" a term created by Richard Dawkins as a "mental gene" is the primary tool in communications. Zeitgeist or the defining mood is the target. nytimes.com/2009/07/13/tec…
The news cycle and the slower, self replicating nature of memes in 2008 had slower attack and decay models. Although Obama had used social media to great success in fundraising and election, the weaponization of social media was not a White House tactic. cs.cornell.edu/home/kleinber/…
Today memes are weaponized, measured and often monetized. They are intertwined with news, entertainment, social comms and gossip creating a full spectrum battlefield. robotictechnologyinc.com/images/upload/…
This means that you are under constant direct and indirect fire from numerous national and international enemies, groups and agendas, all with direct access and impact measurement via social media tools., Skipping the gatekeepers of traditional media.
The greatest danger is not suppression of free speech but the manipulation of volume (bots, algorithms) and drowning out of rational ideas by irrational ones (paid content, fake news, psychographic targeting). wired.com/story/free-spe…
This battlespace is defined by social media and search monopoly that targets the Pavlovian nature of social media and need to feel "connected". When iemotionally charged content is used to divide, fear and anger are an accelerant to change the Zeitgeist. dandc.eu/en/article/soc…
Finally, we live in a deliberately divisive and negative environment because it rewards special interest, hyperbolic and unsettling concepts based on fear. These fake inflammatory engagement tactic also drives profit to those same search/social monopolies blog.adbeat.com/fake-news/
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