Thread by @DennisDemori

‼️A few tips from today's Reader Q&A

When it comes to cold emails:

Remember - this is a COLD email

The reader doesn't know you, so you need to get to the point quickly

- Who are you and why should the reader care?

- Why are you contacting them?

- What are you offering?

- Why should they act now?

Pick ONE service (content writing or copywriting or Facebook ads, etc)

Some of you are trying to do too much and charging too little

You want to be like In-N-Out Burger

Have ONE core offer and sell the shit out of it again and again and again

You can sell Facebook ads to financial advisors like @RyanHolmerr

That's a specific service for a specific target audience

It solves a specific problem with a specific solution

If you're one guy offering websites, SEO, paid traffic and copywriting...

That's WAY too much

Think of it this way:

Someone hears about you and is telling a friend what you do

What's easier to say?

He does FB ads for financial advisors

OR

He does websites, SEO, paid traffic and copywriting for small and maybe medium-sized businesses and I think startups too

I know WHY you do this because I used to do the same thing

You're trying to overcompensate because you don't feel good about focusing on ONE specific service

You feel like it's not enough

But specificity gives strength, confidence and clarity for you AND your clients

I'm in the process of updating my positioning to make it more specific

Yes - you can make plenty of money as a generalist

But it's hard to create SYSTEMS around being a generalist

So I'm thinking ahead to how I can SCALE efficiently

I suggest you do the same