A THREAD
• Product
• Target Audience
• Ad creative
• Click funnels
When importing products, make decisions with data and not emotions. Chances are that your product research methods are flawed. Make use of Facebook and Google trends to import products to your store.
Look out for products that are already selling and most importantly
The more people have seen the products the better.
And finally have a standout product descriptions. Make your descriptions personal to the visitor focusing on the benefits of the product than the features.
This is probably the most important as getting your product infront of the right audience increases your conversion rate.
Understand your audience for a product. Their demographics, their interests and their location.
Understanding the audience for a particular product is very important in driving the right traffic.
Your creatives are equally important as it’s your first interaction with you audience.
Ask yourself, are my creatives making my audience miserable about themselves?
Your creatives should be able to hook your audience in the first 5 seconds.
Focus more on video ads than just pictures.
How does your customer journey look like from “stranger - brand advocate”?
How seamless are your processes?
What are your re-targeting strategies?
Is your website too slow to load?
Having too many check blocks from the moment a stranger clicks on your ad
People value their 9 seconds so make sure your website speed is x3.
Also how are you re-targeting to people who saw your But never took an action? Or people who visited but never added to cart? What incentives are you giving out?
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