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if you took the Gillette ad *personally*, you're kind of the reason the Gillette ad is appropriate.
"Why don't we see any ads telling women how to behave?"
Women's ads are about *conforming*. The implication for good behavior is in the negative space.
Tell you what, though, as soon as the leading cause of murder among men is their wives, we'll get right on more explicit text.
Women's ads are about *conforming*. The implication for good behavior is in the negative space.
Tell you what, though, as soon as the leading cause of murder among men is their wives, we'll get right on more explicit text.
"Yeah, okay, is this is bad, sure, but what about ads telling women not to be gold-diggers? "
Morons.
Morons.
