Thread by @hnshah

Everyone in a company sells.

Sales people sell the product/service to customers.
Executives sell to their team.
Marketers sell the business value to customers.
Product people sell internally to build what’s best for customers.
CEOs and founders sell the story to everyone internally and externally.

Customer support/success sells helpful solutions to customer problems.
Business development sells mutually beneficial value.
Managers sell personal and team potential.
Engineers sell code on behalf of customers.
Growth people sell Growth 🚀

Most people including founders who haven’t done sales before tend to have a hard time with it.

👇 let me make it easy for you 🤓

Start by learning how to talk to people that you haven’t met before.

Sales is a learned skill, because it’s all about communication.

@steli and I break down why in this @startupchat podcast episode: thestartupchat.com/ep217/

Early on when you’re learning sales, make sure you are disiciplined and use some form of a CRM. You can start super simple with a Google Sheet.

Here’s a template from @Zapier: docs.google.com/spreadsheets/d… and a blog post with instructions: zapier.com/learn/google-s…

Need to know what to say during a sales call? @yesware has created a sales script template in Google Docs here: docs.google.com/document/d/1wQ… with accompanying instructions: yesware.com/blog/sales-cal…

A few more of the best sales script resources:
blog.hubspot.com/sales/cold-cal…
blog.close.io/how-to-create-…
firstround.com/review/here-ar…

Can’t talk about sales without mentioning @patio11’s advice. Here’s his guide on getting your first 10 customers: stripe.com/atlas/guides/s…

I’m biased because @steli is my co-host on the @startupchat but I find myself recommending the @Closeio blog to anyone trying to level up their sales game: blog.close.io

Make sure you search the archives for *anything* you need related to sales.

One of the toughest things about sales is getting past objections that prospects bring up.

It’s natural to react negatively when you hear an objection so learning how to get past them is key.

Start with this @startupchat episode: thestartupchat.com/ep194/

Once you start selling, you don’t stop.

It doesn’t matter what you do or what you are selling.

Selling is communicating.
Communicating is selling.

We spend the majority of our time selling. We just don’t call it that.

Good luck selling today!