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Watch WRI (an #EATLancet ally) hitting an all-time low in its social engineering approach to steer people away from animal foods.
Clearly, this is all about marketing, not facts.
Appalling!
#yes2meat #yes2eggs #yes2dairy
Clearly, this is all about marketing, not facts.
Appalling!
#yes2meat #yes2eggs #yes2dairy
This is WRI's "Shift Wheel" strategy.
"Disguise the change", "make socially unacceptable" - can it be more sneaky?
wri.org/resources/char…
"Disguise the change", "make socially unacceptable" - can it be more sneaky?
wri.org/resources/char…
And this is their toolbox:
marketing, play social norms, change dietary guidelines, 30-day challenges (Veganuary?), price wars, meat tax, *banning* meat from restaurants
wriorg.s3.amazonaws.com/s3fs-public/Sh…
marketing, play social norms, change dietary guidelines, 30-day challenges (Veganuary?), price wars, meat tax, *banning* meat from restaurants
wriorg.s3.amazonaws.com/s3fs-public/Sh…
Use “Cumberland-spiced” and “Field-grown” to "significantly increase sales" of vegetarian dishes and "encourage consumers ... by simply changing how dishes are described on menus".
I'm confused, was WRI not about our health & the planet? 🤔
wri.org/publication/la…
I'm confused, was WRI not about our health & the planet? 🤔
wri.org/publication/la…
If they try to sell you a "Feel good fry up", get ready for some Special K with almond juice. Or a "Field-grown sausage" at Greggs, for that matter, @piersmorgan
As a reminder: WRI is a "knowlegde" partner of EAT. The mission is clear.
