Thread by @sowmyarao_

Women's day wishes for brands:

1. Nykaa - you're awesome. Start a subscription box.

2. W - NOBODY WEARS TASSELS TO A WORK MEETING. STOP MAKING KURTAS WITH BOBBLES AND TASSELS.

3. Zivame - MOAR swimsuits.

4. NO ONE IN INDIA MAKES SENSIBLE WORK/FLAT SHOES

Warehouse, Westside, Nuon, Melange, Allen Solly, And (other Indian high street western wear brands).

By the time I can afford your clothes, I can't fit into a size 8 or go to work in a mini dress. Make knee length dresses for women with hips. Yes.

Sephora. You suck in India. Your staff is bored and disinterested and you only stock for fair skin tones. #waste

Whisper start a subscription box.

Bring back cuticura.

Bombay Paisley. Make clothes I can wear to a meeting not brunch.

Titan raga. I like. Do more. Stop using cheap looking COLOUR stones in 7000 rupee watches.

Kama Ayurveda your lip balms rock. Make stick ones. Not pot ones.

Lakme - all of your pricey kajal pencils suck because they don't sharpen well. Make some premium eyeconic stuff.

Aurelia, Melange, Remanika (?), Sabhyata guys have you ever worn your kurtas they are great but they all crumple so easily because of the viscose blend.

My husband's shirts look ace even after a full day's wear. How. Why.

M&S - I like your clothes because they're great for ppl with long torsos. But you're overpriced af

Ajio - your website overwhelms me

Yardley - your sandalwood deoderant is fabulous. Rose and jasmine too much. Make better fragrances.

Fabindia - Guys. What. Who is even buying from you. (me yes fine). Newer prints please and more variety in chudidars and salwars. Make more dresses. Sleek ones for work.

Anokhi - man all your clothes look the same.

Soch - great during the red dot sale. Lovely sales staff. I appreciate. I pay the premium because your staff are nice. Why are you being chindi and not doing alterations for sales clothes. Tsk.

Taneira - beautiful and pricey yummm

I WOULD PAY GOOD MONEY (AND SO WOULD ALL MY FRIENDS) for a pickup and drop off and perfect tailoring service especially for blouses so someone please make this startup happen. Urbanclap?

Vinakaya readymade blouses in Bangalore is basically a lifesaver. So good.

I WOULD PAY GOOD MONEY for shirts that fit torso, chest and waist region. Currently there is not one brand in the market that makes a shirt that fits all women in all 3 areas unless they're superbly proportioned.

Yet there is a shirt for every man. How.

Anyway back to brands

Sunsilk make some new flavors. Bored of the old ones.

Livon - I love
Are you sure you're not secretly killing me

Maybelline - your baby lips balm breaks in Bangalore summer means what you're making for India. Waste bad packaging.

Levi's people who have had kids would like to wear jeans. Please make and stock non skinny non jetti showing ones.
Also I need pockets. JUST LIKE MEN.

I will buy jeans from Patanjali even that desperate for a good pair.

Also jeans without rips would be amaze.

Hidesign dude what happened. You're not making chic bags anymore please fix this asap.

Nicobar - I don't understand this brand who actually wears your clothes. Where do they wear them.

Shoppers stop - I like the stop brand. Do more with it.

Micellar water (for me) has been a farce so going back to Cetaphil or lakme makeup remover these are great. Good job.

If there is ONE brand other than H&M that gets business jackets right tell me na which.

Caratlane - I like and might buy

Mia by Tanishq - great designs

But both Caratlane and Mia your designs look very frail.

Why would I spend money on a frail and thin gold bracelet when I can pop to Kushals (40%off sale now btw) for something similar but metal.

Value prop needs to be better I think.

Amrapali - your website is nice but veering towards wedding and chunky wear mostly. Please make more everyday wear thanks!

Swarovski - no thanks

Lakme - your brow pencil is very good

Bournvita, Horlicks, boost - make energy drinks for me with less no sugar please. Proteinex is good. Make ads showing women as non moms.

Yoga bars - godsend. Love.

Vanish - you work. It works guys. Red wine, coffee, dal, lipstick. It works.

Soap - all the same

Soap powder - see no big difference between Ariel or tide or rin. I buy 10kg rin at Spar and spend the rest on Kama Ayurveda rose water spritzes.
Sasta Sundar tikau etc

Insurance and MFs - you haven't marketed to me properly yet. Discover me please as a target market.

Cars - uhm shared mobility is awesome but no one markets cars to me.

Himalaya - I like your brand identity and your products

Mac - your staff are helpful always I like that thanks

Anyway: Brands you may check your numbers and say hey

Women are buying lots of kurtas with tassels
Or
Fat women don't wear jeans anyway
Or
Men buy insurance women make rotis

I hope I've convinced you that women are a TG to be studied in some more detail.

And we do more and want more and want better.
If we're buying our husband's shirts and our kurtas were noticing the pricing and wondering why our clothes are often so substandard, poorly fitting.

Delight us. Please.
Give us higher standards to aspire to.

Make makeup for Indian skin tones
Make MFs that women can save into
(and don't just make the brochures pink)
Make ads for us
Make us a part of your campaigns

We have money and we're spending for husbands and boyfriends and dads too. That's a sizeable wallet. Work for it.

Happy women's day.
MY favorite woman right now is my mother in law. Rest of my favorites are cook Soni, maid Shoba and nanny Sandhya.
They all makes it possible for me to work and earn and give feedback to brands. Support your women.

♥

Oho I totally forgot entertainment, furniture, electronics, and gig services as brand categories. Still. That's for another time.

Let's get the Roti kapda makeup right for women in India first.