1. Nykaa - you're awesome. Start a subscription box.
2. W - NOBODY WEARS TASSELS TO A WORK MEETING. STOP MAKING KURTAS WITH BOBBLES AND TASSELS.
3. Zivame - MOAR swimsuits.
4. NO ONE IN INDIA MAKES SENSIBLE WORK/FLAT SHOES
By the time I can afford your clothes, I can't fit into a size 8 or go to work in a mini dress. Make knee length dresses for women with hips. Yes.
Whisper start a subscription box.
Bring back cuticura.
Bombay Paisley. Make clothes I can wear to a meeting not brunch.
Kama Ayurveda your lip balms rock. Make stick ones. Not pot ones.
Lakme - all of your pricey kajal pencils suck because they don't sharpen well. Make some premium eyeconic stuff.
My husband's shirts look ace even after a full day's wear. How. Why.
Ajio - your website overwhelms me
Fabindia - Guys. What. Who is even buying from you. (me yes fine). Newer prints please and more variety in chudidars and salwars. Make more dresses. Sleek ones for work.
Soch - great during the red dot sale. Lovely sales staff. I appreciate. I pay the premium because your staff are nice. Why are you being chindi and not doing alterations for sales clothes. Tsk.
Taneira - beautiful and pricey yummm
Vinakaya readymade blouses in Bangalore is basically a lifesaver. So good.
Yet there is a shirt for every man. How.
Sunsilk make some new flavors. Bored of the old ones.
Livon - I love
Are you sure you're not secretly killing me
Maybelline - your baby lips balm breaks in Bangalore summer means what you're making for India. Waste bad packaging.
Also I need pockets. JUST LIKE MEN.
I will buy jeans from Patanjali even that desperate for a good pair.
Also jeans without rips would be amaze.
Nicobar - I don't understand this brand who actually wears your clothes. Where do they wear them.
Shoppers stop - I like the stop brand. Do more with it.
If there is ONE brand other than H&M that gets business jackets right tell me na which.
Caratlane - I like and might buy
Mia by Tanishq - great designs
Why would I spend money on a frail and thin gold bracelet when I can pop to Kushals (40%off sale now btw) for something similar but metal.
Value prop needs to be better I think.
Swarovski - no thanks
Lakme - your brow pencil is very good
Yoga bars - godsend. Love.
Vanish - you work. It works guys. Red wine, coffee, dal, lipstick. It works.
Soap - all the same
Sasta Sundar tikau etc
Insurance and MFs - you haven't marketed to me properly yet. Discover me please as a target market.
Himalaya - I like your brand identity and your products
Mac - your staff are helpful always I like that thanks
Women are buying lots of kurtas with tassels
Fat women don't wear jeans anyway
Men buy insurance women make rotis
I hope I've convinced you that women are a TG to be studied in some more detail.
If we're buying our husband's shirts and our kurtas were noticing the pricing and wondering why our clothes are often so substandard, poorly fitting.
Delight us. Please.
Give us higher standards to aspire to.
Make MFs that women can save into
(and don't just make the brochures pink)
Make ads for us
Make us a part of your campaigns
We have money and we're spending for husbands and boyfriends and dads too. That's a sizeable wallet. Work for it.
MY favorite woman right now is my mother in law. Rest of my favorites are cook Soni, maid Shoba and nanny Sandhya.
They all makes it possible for me to work and earn and give feedback to brands. Support your women.
Let's get the Roti kapda makeup right for women in India first.