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“Big data technology has no value framework.” Bullshit. Big data is inherently techno-positivist, and largely enabled by infrastructures of surveillance lacking consent or respect for individual subjects. 
I now need to write a book simply to respond to how fucking horrible this book is. @OReillyMedia, you really couldn’t find anyone better to tackle this topic?
Coming back to this, I just want to point out that while I know the book came out in 2012 (apparently we didn't understand ethics & technology way back then), it shows up as the first result when you search for "big data ethics" on Amazon.
This is despite its sales ranking of #885,500 among all books. The second result is @mathbabedotorg's great "Weapons of Math Destruction" which happens to be ranked #6,623. But yeah, data is neutral and all that. ¯\_(ツ)_/¯
