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5 tweets,
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"The joint Trump/RNC re-election outfit, Trump Victory, is already putting its ground game in motion, with 2 deputy political directors & 9 of 10 regional field directors hired & plans to deploy state directors in all key battleground states" cnn.com/2019/03/19/pol…
"Already in 2019, the Trump campaign has spent $3.5 million on Facebook ads & another $1 million on Google .... That's nearly double the combined online ad spending for the full Democratic field of presidential candidates."
"@parscale is putting data at the core of the re-election campaign's efforts. ... the campaign is capitalizing on Trump's ability to draw thousands of supporters—many of whom are infrequent voters or non-traditional Republicans—to expand their voter data files & improve turnout."
"The El Paso rally is an important step in that direction. … the campaign determine[d] that half the rally attendees are registered Democrats, & that 23% hadn't voted in any of the last 4 elections—crucial info in identifying voters it might not have otherwise known to target."
"25% were swing voters and 25% were Republicans. ... An estimated 70% of registrants were Hispanic, according to the data." axios.com/donald-trump-e…
