, 23 tweets, 18 min read Read on Twitter
Welcome to today's session of #HRwithEM, a weekly #TwitterSession #TweetChat to connect, learn and share career development tips, employee experience practices, as well as resolve burning #HR issues and/or questions.
Thank you to everyone joining us this evening. Please identify yourself and the location you are joining from, so we can acknowledge you properly. #HRwithEM
Feel free to tweet your question(s) at me with the hashtag #HRwithEM as the session is going on, and I would respond to all at the end of the session. Also, don’t forget to RETWEET all tweets for the benefit of your audience in order to extend this #KnowledgeSharingSession.
Today's #TwitterSession would focus on helping a young HR professional resolve the question: "What's the usefulness of #EVP in Employer Branding?" #employerbranding #HRwithEM
EVP or Employee Value Proposition describes the value employees can expect to receive from the organisation as well as the value they (employees) are expected to contribute (to the organisation). #evp #employerbranding #HRwithEM
A great #EVP strikes a fine balance between tangible rewards received by employees (e.g. compensation and benefits), but also intangible rewards (e.g. interesting and meaningful projects to work on, great company culture, flexible working hours etc.). #employerbranding #HRwithEM
#EVP is the magnet that draws candidates to your organisation, as well as keep employees in the organisation. #employerbranding #HRwithEM
What is Employer Branding? #evp #employerbranding #HRwithEM
This relates to the internal/external reputation and image of the company as an employer specifically. #EVP #employerbranding #HRwithEM
The employer brand is the main attraction to existing employees, the public, active and passive candidates, as well as recruiters. #EVP #employerbranding #HRwithEM
The employer brand is communicated through several online and offline media platforms. #EVP #employerbranding #HRwithEM
How useful is EVP in Employer Branding? #EVP #employerbranding #HRwithEM
EVP is like the company's mission statement while Employer Branding is like your corporate brand.

The purpose of the employer branding is to communicate the company's EVP.

Without an EVP, the employer brand will be non-existent. #EVP #employerbranding #HRwithEM
The EVP is made up of benefits, opportunities and rewards that the company offer current and ex-employees, as well as current and future candidates. #EVP #employerbranding #HRwithEM
The employer branding message takes these benefits and relays same through marketing activities to the talent market, which in turn becomes part of your company's reputation – what you are known for in the talent market. #EVP #employerbranding #HRwithEM
However, this reputation is additionally reinforced by the testimonials from candidates, current and ex-employees of the company. #EVP #employerbranding #HRwithEM
Your EVP as communicated through the employer branding message is what sets your company apart and makes it rank very high or low in the talent market. #EVP #employerbranding #HRwithEM
We have come to the end of today's #HRwithEM #TwitterSession and I hope that we have done justice to the Question of the Week.

I look forward to having you again next week, same day, same time!
Thank you to everyone who contributed in making this #TwitterSession a success.

Keep sending your burning #HR question(s) to enmichael@enmichael.ng, and join me every Saturday at 4pm WAT to learn how I would handle such a situation.

Have a beautiful weekend!
Special thanks to @Timi_Tope For your valuable contribution throughout this evening's #HRwithEM #TwitterSession #TweetChat #EVP #employerbranding
For career tips and my thoughts on career development and current people management issues, please check out my latest blogpost on enmichael.ng #EVP #employerbranding #TweetChat #TwitterSession #KnowledgeSharingSessions #HRwithEM
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