1. It's cost-efficient.
The first place local businesses generally start when advertising online is either Google or Yelp. There is 2 big problems with this. Number one, advertising on Google is going to be very expensive,
With Facebook, link clicks can be as
2. You can easily target people within a certain geographical area of your business
Facebook allows you to target your Ads as finitely as a single town or city, even down to specific postal codes. This makes it easy to only show your Ad to the people who are
3. You can easily promote coupons and offers
Using either a 3rd party Facebook coupon app, or Facebook’s Offers app, you can easily advertise your coupons and drive people to claim them on Facebook.
4. You can target people who have bought
Using Facebook’s Custom Audience targeting option, you can target people whose email address or phone number you have collected. And if you use any kind of loyalty program, then you will have this kind of information.
And these are just some of the few