democrats-intelligence.house.gov/facebook-ads/s…
Just like with RT's cat and tsunami videos, this page was looking to draw people in before delivering more divisive content...
#breaking #RussianAds #Facebook #disinformation
cc: @AliVelshi @JesseRodriguez
#JCPOA #IranDeal #RussianAds #Facebook
This one has everything! Racism! Homophobia! Confederate symbols! Rainbow flags! (And only 70 ad impressions/7 likes/ 11 comments/5 shares)
#RussianAds #Facebook
(I wrote about mending the trust gap for @PostOpinions @DemocracyPost last year: washingtonpost.com/news/democracy…)
#RussianAds #Facebook
12k impressions, 1.3k likes - the type of content that draws users in, makes them feel part of a community, before firing them up about issues like immigration. #Russianads
Cost = less than $10. If Facebook had higher ad buy thresholds, would this type of content get weeded out, not boosted?
#RussianAds #Facebook
#RussianAds #Facebook
#RussianAds #Facebook
(Side note: why don't any of these Insta posts have engagement info? @DustinGiebel and I wish it were there).
#RussianAds #Facebook
#RussianAds #Facebook
Who is we? I guess the IRA owned this page? To what country are they organizing immigration? I just... huh? (No targeting besides US and Canada, either)
#RussianAds #Facebook
(Not to be too snarky, but if they wanted a bigger bang for their buck they should have used FB native video 😉)
#RussianAds #Facebook
"Why do we engage in another conflict when we have so many unsolved problems in the U.S?"
It targeted Tea Party Patriots.
#RussianAds #Facebook
(Interestingly, they use the Russian word for protest - meeting / ˆмитинг," but if users who don't know Russian probably just overlook these idiosyncrasies.
#RussianAds #Facebook
#RussianAds #Facebook
More interestingly- claims to be a humor page (& is targeted at CollegeHumor subscribers), but check out the acct name- Liberty Rising. cc @ScottShaneNYT
#RussianAds #Facebook
#RussianAds #Facebook
#RussianAds #Facebook
(But why would you protest @Beyonce?!)
#RussianAds #Facebook
#RussianAds #Facebook
Real people. Signing petitions. Because a fake account got them stirred up. And we wonder about impact...
#RussianAds #Facebook
(It also does not seem to have done very well)
#RussianAds #Facebook
They recruited speakers to their fake protests. Not sure we knew this before.
#Facebook #RussianAds
In the meantime, grateful for your attention and your shares! Thanks for going on this little ride with me. See you in a few!