•sustaining citizenship and civil society
•promoting education and learning
•stimulating creativity and cultural excellence
•representing the UK, its nations, regions and communities
•bringing the UK to the world and the world to the UK
•in promoting its other purposes, helping to deliver to the public the benefit of emerging communications technologies and services and, in addition, taking a leading role in the switchover to digital television
The kind of media that the BBC does still create, but is sidelined by ratings chasing spectacle instead.