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Really loving this talk from @1918 about his wife starting up a cabinet painting business and doing the local marketing and SEO for her. #RaleighSEO
Published content on their WordPress site showing before and after photos of their work. Each post had the paint color name and neighborhood + city where the work was being done.
Used Facebook to target women within a mile radius of a current project where they placed the sign.
Built a 'Ballpark Quote' price calculator based on number of doors and drawers to give potential customers a price estimate to start with.
Used "Quote matching" to find out what competitors were charging for the exact same project.
Create a page that shows the step-by-step process of cabinet painting and at the bottom of the page had a button back to ballpark price quote page which drives many DIYers back to getting a quote and becoming clients.
The quote generator saved his wife nearly a year of time by disqualifying close to 5,000 quotes.
Used Moz Local to build citations for the business.
Nextdoor is very useful for promoting your small business in your hyperlocal area.
YouTube requires a certain number of subscribers to get a vanity URL at YouTube. Phil says its ok to buy subscribers only for this purpose.
Recommends signing up with CrunchBase even if just to get the link
Google pulls Facebook and Houzz reviews into the Knowledge Panel meaning they are probably first tier review websites for rankings.
The business 2 Cabinet Girls now has about 20 employees and has been growing for the past 5 years.
Nooooooooo he's recommending Yext during Q and A :( :(
Use smallthanks.withgoogle.com to generate content from your Google My Business data.
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