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Here are the April 2019 metrics for @Buffer. Summary:
- MRR: $1,637,323
- ARR: $19,647,876
- Customers: 76,446
- Rev per customer: $21.42
- Team size: 83
- Rev per team member: $236,721
See image for the full numbers + monthly / annual comparison.
Thread with reflections ⬇️
- MRR: $1,637,323
- ARR: $19,647,876
- Customers: 76,446
- Rev per customer: $21.42
- Team size: 83
- Rev per team member: $236,721
See image for the full numbers + monthly / annual comparison.
Thread with reflections ⬇️
*A note on the EBITDA margin: In April, we had our annual company-wide retreat. Taking that cost into account, our EBITDA margin was reduced to 5.26%. Our EBITDA margin not including retreat costs was 26.99%, and consistent with numbers from previous months.
On the whole, Buffer continues to operate with great margins and profitability, as we have for over 2 years now. You will see that we've grown the team a good bit in the past year, and this is helping us to pick up our productivity.
Growth on our flagship product, Publish, is slower than we'd like. This has mostly been caused by a tech rebuild which took a solid amount of the past year. These are always painful, but sometimes necessary.
We've been building momentum on the Publish team for several months now, and have two key new features launching in the coming weeks. We expect growth rates to rise in Publish over the course of the next year.
Analyze is our smallest MRR product but also our fastest growing. We see huge potential for this product in the year ahead. Super excited about this. We expect to break past $500k ARR this year for Analyze and even go a good bit beyond that.
We've been bringing the three products together for a while now, and some of this is starting to show:
There's a whole lot more planned around the multi-product vision in the months ahead. We now have shared login, and the next big initiative is shared billing. We'll make it flexible and easy to choose what products you need, at what tier. This will help us grow expansion revenue.
That's all for this month - thanks for following along! I'm aiming to get back into a regular flow with these, so follow me for monthly @Buffer updates going forward.
