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In convo w/ Sanjay Gupta debuting Facebook's US blood donation tool, Sandberg says:
"There are so many medical problems in the world that are not medical problems, they are marketing problems--it's convincing people to do the right thing."
This is behavioral engineering. /1
"There are so many medical problems in the world that are not medical problems, they are marketing problems--it's convincing people to do the right thing."
This is behavioral engineering. /1
This statement itself speaks to how they view the platform, and what it can do.
Encouraging people to "do the right thing" seems fine until it becomes social credit, like in China. /2
Encouraging people to "do the right thing" seems fine until it becomes social credit, like in China. /2
Who decides what is the right thing? /3
