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Ofcom's Communications Market Report 2019: Highlights:
1.40% of households have paid subscription TV. Eventually this will cause substantial increases in the cost to reach people through TV, though not yet because even these households still watch a lot of traditional TV.
1.40% of households have paid subscription TV. Eventually this will cause substantial increases in the cost to reach people through TV, though not yet because even these households still watch a lot of traditional TV.
2. 16-34s are watching 43% less live TV than 5 years ago – and the trend is much faster than for older adults.
3. Audience reach (ie how many people use a channel at least once) is falling fast among younger groups. The BBC is down from 71% of 16-24s in 2010 to 48% in 2018.
3. Audience reach (ie how many people use a channel at least once) is falling fast among younger groups. The BBC is down from 71% of 16-24s in 2010 to 48% in 2018.
4. And younger people are watching much less BBC. 16-24s are watching 55% less than in 2010.
This isn’t just the young – for instance 35-44s are watching 43% less BBC than in 2010.
This isn’t just the young – for instance 35-44s are watching 43% less BBC than in 2010.
5. This trend seems to be more severe for the BBC than commercial channels, for instance ITV is down 38% in this group.
6. The BBC is doing fine on radio though. Listening time is only down 4% on 2015, essentially unchanged, and the BBC continues to have the majority of listening time.
And that's it. Much shorter than previous years because Ofcom have moved most digital stuff into other reports.
Thanks again to @Ofcom for publishing the raw data as well as interactive tools to explore the data.
You can find it all here: ofcom.org.uk/research-and-d…
Thanks again to @Ofcom for publishing the raw data as well as interactive tools to explore the data.
You can find it all here: ofcom.org.uk/research-and-d…
If you liked this then you might also like my analysis of:
1. @risj_oxford digital news report:
2. Ofcom's Online Nation:
1. @risj_oxford digital news report:
2. Ofcom's Online Nation:
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PPS Thanks to @tessalps & @its_goodtoknow for pointing out some problems with the graphs in point 3. More details here:
