Thread by @zic_toti

Your Ad Will NEVER Be Read If You Miss This...

How do you get your prospect to read your ad?

What do you do to stop then from scrolling passed your ad?

Would you make your ad scream "Hey Stop There! I'm an Ad! Read me"

Or would you grab them by the throat until they read it?

All these sound like the perfect way but sorry to break the sad news to you,

they can't get your prospects to read your ad.

The aim of an ad is to sell. And to sell, you don't want your prospects sense you want to 'sell' them.

Once they know you want to sell something they...

might not be needing at the moment to them, they go into defensive mode.

Doubt it?

Let's say you're sitting in front of your house and

you see me coming towards your direction with some packs of air fresheners. Which you might not be needing at the time.

What next comes up

In your mind?

You brain will start creating excuses that you can give in order to send me off.

Why?

Because you already know I'm coming to sell those air fresheners to you

And this is what happens in your prospects mind when they sense you want to sell to them.

So how do I

grab your attention without causing this effect?

I'll create a headline that would make you surrender to my sales pitch willingly.

Here's an example:

This NEW air fresheners smells like REAL strawberries, KILLS insects and LASTS for 18months!

You see what I did there...

I raised your curiosity and gave you benefits of 'this' new air freshener.

Mind you, you haven't even know the air freshener yet but with this caption,

You are willing to read about the air freshener. To know what it's about and probably the cost of owning one.

Your headline

Determines whether your ad will be read or not.

If you like write a copy that sounds like the songs in "Sound of music",

if you don't get my attention, you might as well sing that song to yourself alone.

Good headlines determines if your ad will be read or not.

I'll be...

dissecting all the components and ways of writing a good headline in my social media ad copy ebook.

The e-book will be a guide to creating masterpiece copies for your product in a short time. Stay glued to my posts.

Details coming soon.

Have a nice day! Free group coming too!