- types of scaling strategies (manual vs automated, geo by geo vs nationwide, etc)
- target customer segment (consumer vs SMB vs enterprise)
- customer needs (price, speed, customizability, privacy, etc).
- show that you understand who your competitors are and their positioning
- demonstrate your thesis on what attributes drive success in your market
- visually show that you are focusing on a gap in the market
- the slide misses key competitors
- the axes you select are irrelevant to your business
- your company occupies a crowded part of the market and lacks clear differentiation