Thread by @hansilowang

NEW: @uscensusbureau is dividing up the U.S. population into 6 different mindsets to guide #2020Census outreach:

- Eager Engagers
- Fence Sitters
- Confidentiality Minded
- Head Nodders
- Wary Skeptics
- Disconnected Doubters

From final research paper👇
www2.census.gov/programs-surve…

@uscensusbureau 2. @uscensusbureau is dividing up the U.S. into 8 segments based on likelihood to respond to #2020Census:

-Responsive Suburbia
-Main Street Middle
-Country Roads
-Downtown Dynamic
-Student & Military Communities
-Sparse Spaces
-Multicultural Mosaic
-Rural Delta & Urban Enclaves

@uscensusbureau 3. "Responsive Suburbia is predicted to self-respond at the highest rates overall and by internet. This segment is composed of census tracts that primarily consist of suburban neighborhoods of single-family homes."👇

@uscensusbureau 4. "Main Street Middle is predicted to self-respond at a higher-than-average rate overall and by internet. This segment contains small towns and less densely populated neighborhoods surrounding urban centers."👇

@uscensusbureau 5. "Country Roads is predicted to self-respond at an average rate overall with a below-average percentage of self-response coming online ... includes rural areas located predominantly in the eastern United States & small towns & areas outside the suburbs of major cities."👇

@uscensusbureau 6. "Downtown Dynamic is predicted to self-respond at a slightly below-average rate with the majority of self-response coming online. This segment includes densely populated metropolitan centers."👇

@uscensusbureau 7. "Student and Military Communities is predicted to self-respond at a slightly below-average rate with the majority of
self-response coming online ... includes college campuses, military bases, and the towns that surround them."👇

@uscensusbureau 8. "Sparse Spaces is predicted to self-respond at a below-average rate with a below-average percentage of self-response coming online. It is composed of rural areas located predominantly in the western United States, Appalachia, northern Maine, and Michigan’s Upper Peninsula."👇

@uscensusbureau 9. "Multicultural Mosaic is predicted to self-respond at a below-average rate with a below-average percentage of self-response coming online," has highest proportion of people born outside US, highest proportion of non-English-speaking households, majority are Hispanic.👇

@uscensusbureau 10. "Rural Delta and Urban Enclaves is predicted to self-respond at the lowest rate of all segments, with the lowest proportion of self-response coming online. A majority of this segment is non-Hispanic Black or African American."👇