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If you've gotten a business to $10m, $20m, $50m, $100m before, you know how to do it again:
- First, Magic. Get 10-100 customers to buy a product they have never heard of and don't need.
- Second, Love. Find co-founders that truly great and that are on the same journey.
- First, Magic. Get 10-100 customers to buy a product they have never heard of and don't need.
- Second, Love. Find co-founders that truly great and that are on the same journey.
-Third, Management Team. After $2m in ARR even, nothing else matters but building out the management team. Spend 50% of your time recruiting if you can.
-Fourth, Get on Jets. Each hour with a customer, prospect, or partner yields 100x benefits years down road.
-Fourth, Get on Jets. Each hour with a customer, prospect, or partner yields 100x benefits years down road.
-Fifth, Customer Marketing. Lean in 5x on customer happiness, customer success, and more. Because after even $5m in ARR, Brand Really is Everything.
-Sixth, Settle In. After $10m or so, things may feel like they slow down. That's OK. B/c you now can see $100m.
-Sixth, Settle In. After $10m or so, things may feel like they slow down. That's OK. B/c you now can see $100m.
-Seven, Magic (Again). If you have a #1 mini-brand in an industry, or even just a key niche in an industry, and cross even $3m in ARR ... hang on. You can get to $100m ARR. You have created more magic. Grow > 100% here, and you cannot be stopped.
More on mini-brands here: saastr.com/in-the-early-d…
