Anyway, if opting into non-preticked 'categories' would be enforced, almost no one would opt in.
If almost no one would opt in, cookie banners would disappear.
Websites & other services may then try to take the 'sell your data or pay' route. They shouldn't be allowed to.
As a consequence, some of them may then stop providing services without payment, yes.
2) many publishers sell data despite $
3) other business models without tracking will emerge
4) several issues must be tackled anyway e.g.
- platform power
- data use by 'first' parties
- funding of journalism