Thread by @paraschopra

How we're responding to climate crisis has a lot of 🔮 useful lessons for entrepreneurs and product managers

(a thread)

1/ Most obvious one: people care much more about themselves and their families than they do about the collective.

This means while selling a B2B product, focus on how it makes the user shine in his/her career and achieve KRAs, and not so much on how it benefits the company.

2/ People prioritize VISIBLE acts that look good over INVISIBLE acts that may have a lot of impact (but may require considerable effort)

This means a product that makes the user look great among his/her friends will be used much more than one that benefits the user alone.

3/ People are prisoners of habits, therefore arent willing to change their lifestyles even if they KNOW it's a good idea to do so

This means the friction to get someone to change from using their existing products to your own is very high

See @kunalb11's

@kunalb11 4/ People know what's good for them in short term (flying) isn't good for them in long term (hot climate). But they mentally discount future

It's hard to sell products with delayed value. A product has to give value from first second of interaction

See invertedpassion.com/why-people-jum…

@kunalb11 5/ Visionaries (climate scientists) make the most noise but the established (politicians) call the shots which are often political in nature

Lesson: for B2B, value in your product is one part. The bigger thing is sales and influence. Engineers don't get this easily

@kunalb11 6/ That's it. Hope you liked it.

If you have more lessons from our attitude towards climate crisis, please reply and share

(A really big experiment is running where we're OK for humanity to perish as long as I'm saved. Let's learn from it)