, 16 tweets, 3 min read
The next frontier in Adtech would be The Individual as an Influencer. In less than 10 years, we have seen a shift from media-enshrined Influencers to the Social Media enshrined
It wouldn’t necessarily be a frontier because it’s something that should exist already, because the existing tools are already there. It’s simply a case of imagination. How do I mean? You’ll see.
So imagine that regular people could get paid by their Social Media company for ad spaces on their feed. A blank space, you don’t see what the SM company uses as an ad. Maybe you don’t care. You just get your check. Hold this in one hand, this becomes relevant in a sec.
We’ll use a new gadget as an example. Say the iPhone 11. Let’s say you search for the Keynote speech and search the specs of the phone. Boom, the internet now knows you are scoping out a new phone. You sign in, Instagram and the first post you see, is SlayKwin112 with the phone.
You scroll, you scroll. Your friend Ibukun is in Santorini, you guessed it, with an iPhone 11. On and on, through your feed, maybe 4x more times. You come on Twitter. Random things in your feed about how Apple has outdone themselves. Friday, you’re shelling out $1k+ for a phone.
What is this magic you say?


1. Well we already have ad retargeting (you know those ads that follow you around the Internet).

2. There are already fake reviews and bots, now imagine that SM companies aren’t fighting they are actually using them.

3. User Profile/Targeted Ads - Remember that Cambridge Analytica was only applying what was available through Facebook, basically accessing the well. Now imagine the power that Facebook itself already has, in knowing the exact way to target ads at YOU.
4. Custom Feeds - Don’t forget that Social Media Companies already control what you SEE. We know from Psychology that what you see constantly, controls what you consider important. Now imagine layering over this, being about to control what u see from people u interact with daily
5. The User as an Influencer - We already have Influencer programs. SM Companies would simply need to extend this to the regular users. What I’m about to say is a key way Twitter can solve its revenue problem, and I’ve sat on it for years.
You say to everyone: Twitter is no longer free. You either pay for Twitter or Twitter will pay you. You pay $10/month and continue along or Twitter pays you $1/day. Twitter won’t lose users because it doesn’t seem like a bad deal either way. Most will opt to be paid, at first.
The caveat with Twitter paying you is that x number of Tweets everyday will emanate from your account as ads. You don’t control what these ads say.
6. DeepFakes/Filters - The last element is tricky but possible. Obvious ads don’t work, like that. But what about placement? Using the iPhone in our example. Imagine with me, that you take a selfie with your Tecno phone. But the ad-algo superimposes the iPhone 11 filter over it..
... because your friend Segun is being targeted by iPhone 11 ads? Now multiply that over 10 mirror selfies in one day. That’s just one example.
Combine all these elements together and BOOM you have the most powerful adTech push in history. The potential is mind boggling. People would be buying shit they don’t need cuz they think EVERYBODY has one but me (if you’re familiar with Mimetic Theory, that looks very familiar)
Looking at how technology has progressed so far, it is more than likely that this and more things like this will happen in the not too distant future. If I’m thinking this, imagine what the people whose paycheck depends on this, are doing?

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