Run specialized short-term "programs" dedicated to specific tracks (SaaS, consumer, CPG, food & bev, etc...) and build your brand in that vertical.
No. I don't believe you have to take equity. You're not running this over several months.
Do the "program" in a day. A weekend. Bring in high quality guest speakers so you don't have to design the entire curriculum.
She gets to meet top companies who have to apply and she brings in top executives who become part of her network.
Why am I commenting on this when I'm no longer in VC?
But also because as a first-time founder in food & bev CPG, I would love to see more of these programs available.