Thread by @thecoachchris_

If you host a podcast and want to get sponsored, pay attention.

There are five key steps to getting paid to produce your content.

I’m going to breakdown all five AND give you a word for word script.

1. Know your audience.

You need to clear about who listens to your show. Get all the demographics listed because every company will want the same information.

Just use the statistics on your hosts’ platform. If they don’t have them, you need to move to another host.

2. Use the script.

Connecting with brands is the next step. You want to start a conversation and let them know that you can provide some level of value.

You need to convey that instantly!

If you don’t, you’ll be ignored and never heard from again.

Script Part 1: “Hello! I’m ____. I’m the host of ________ Podcast. I’ve been a huge fan of your products/services for years. It would be great to work with your company on a more intimate level.”

This is where you introduce yourself and show some level.

Get specific if you can.

Script Part 2: “My audience consists of [men] between the ages of [24-35] located in the [Seattle] area. Let’s connect soon to discuss an opportunity that would be lucrative for both parties!”

Let them know that you have the EXACT audience they’re selling to.

They love this.

Using the script has gotten me multiple deals so don’t doubt it.

Just follow the steps and you’ll be successful.

3. Get a contract!

You need full clarity on what these companies want.

Is it a preroll ad?
Do they have a script?
How many episodes are you promoting?

All of this MUST be clear in the contract. No contract, no deal.

Pro tip: always get a long deal. This means at least 2 months of paid episodes.

Bad deal: 2 episodes for $100
Good deal: 4 episodes for $150
Great deal: 12 episodes for $600

These are some basic starter deals. If you’re not past 50 episodes, this is what you’re looking for.

4. Create the content

You have to be consistent after that contract is signed. Brands want to get their return on investment. Failure to fulfill the contract can ruin a relationship forever.

You’ll want to do well for the future.

5. Do it again.

The connections you make with a company that sponsors you are more important than the dollars themselves.

After they pay you once, they’ll be willing to pay you again and again and again!

I have A LOT more to share with y’all.

But it won’t be on Twitter.

Learn more: TheCoachChris.com/s04-Greatness-…

I’m doing a workshop this weekend digitally to help podcasters

• Market their shows efficiently
• Create specific strategies to build audience
• Start conversations with sponsors
• Get paid what they’re worth

DM me to claim your spot.