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10 Things You Can Do Right Now to Absolutely For Sure Sell More in 2020:

1. Start doing a weekly webinar.
2. High 2 reps to handle the smallest leads you don't sell to today.
3. Drive up your NPS at least 10 points in Q1 -- and ask for referrals.
4. Add an Enterprise Edition
5. Hire a head of demand gen with a lead/MQL/SQL/whatever commit.
6. Fly and visit all your Top 30 customers
7. Have your first user conference in Q1
8. Segment sales. Segment CS.
9. Do real, targeted outbound. Not spam.
10. Come to 2020 SaaStrAnnual.com and LEARN!!
A bit more just on #1 here: saastr.com/webinars-almos…
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Jason ✨😊✨ Lemkin 🦄
@jasonlk
I'm a B2B guy

But we have now sold almost $20,000,000 in tickets to SaaStr events

Here's what I've learned about B2C

All really obvious I guess:

1/ Discounts work. It doesn't even matter from what.

2/ Being too clever doesn't work. KISS. KISS.

3/ A/B tests really work
4/ Most marketers don't really want to speak from data, but want to do what they enjoy doing.

This is a disaster at scale.

5/ Price sensitivity is super confusing and really requires a data model.

6/ What worked somewhere else will work everywhere. But not as well.
7/ 80% of our ticket sales are from our newsletter list. That is our crown jewel.

8/ Retargeting really works. Social may not work for you as a direct acquisition channel. But boy it works to follow you around.
Read 6 tweets
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Jason ✨😊✨ Lemkin 🦄
@jasonlk
Algolia announced it raised $110m yesterday

Here is what it looked like 5 years ago, at $12k in MRR

They had already begun to run a playbook
First, even though they were in part a self-service product, they had already begun to follow their customers and tilt a bit upmarket.

More on that here: saastr.com/why-tilting-ju…
Second, they did whatever they could to increase Lead Velocity

They got a basic outbound engine going

They showed up at events

They promoted their long tail

More here: saastr.com/why-lead-veloc…
Read 8 tweets
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Jason ✨😊✨ Lemkin 🦄
@jasonlk
Had an A+ podcast with @LorenPadelford, GM of @ShopifyPlus, coming out soon

Shopify Plus is Shopify's enterprise platform and brand for top brands

My learnings ahead of that:

1/ Even with Shopify brand behind them, Plus needed 100 logos to get most to see them as enterprise
@LorenPadelford @ShopifyPlus 2/ Most of the functionality for Plus was already there. Plus, in the beginning, was as much Product Marketing as Product. But they needed to break it out into its own offering, with its own team.

So you should do the same too, with your Enterprise edition + team
3/ Red Bull was their internal "hero logo" early to get everyone rallied around going enterprise. Red Bull was such a huge brand, it showed everyone they could do it. A company that was very SMB-focused before.

So when you get one of these -- it's your time to decide.
Read 9 tweets

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Aledade, Inc
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During our #webinar on the #MSSP proposed rule we had a Q&A with @Farzad_MD and @Travis_Broome. We're sharing the most asked questions and answers below.

See the full webinar here: register.gotowebinar.com/register/28290…
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