Thread by @jasonlk

2019 was a big growth in our social followers, after an almost flat 2018

Some learnings:

1. Everything plateaus. So you have to add new channels.

2. Each channel needs different content. Twitter and Quora have nothing in common, e.g.

3. Cadence matters, but varies.

4. Blogs may be dead, but blogging isn't. However, the majority of the traffic to our blog in 2019 came from social.

5. Engagement for us ranks as follows: Blog, Podcast, Twitter, LinkedIn, Quora.

Things that are immaterial for us: Facebook, Insta, and probably YouTube.

6. Recirculated content is OK, but not great. E.g., on twitter @jasonlk (new content) performs about 3x better than @saastr, even though both have similar follower count.

7. Very hard to build a list from moats (e.g., Quora, LinkedIn). But -- done right, they have big distro.

8. Advertise on any top podcast with in your space. There really isn't a better ROI on Planet Earth.

9. eBooks were the #1 way we built our list this year.

10. A/B test everything. Even the smallest things.

As a result:

* Inbound leads up 245%
* Subs up 182%
* Revenue up 155%