As an experienced PR & policy adviser to countless cabinet ministers in NZ since the '90s, I know more about "marketing" esp during crisis than #ScottyFromMarketing.
🤦♀️
You're going to lose the next election if you don't.
Watch this Liberal party campaign ad he released yesterday:
Blowback from Labor and Green party adversaries is to be expected. Shrug.
But I'm appalled by what he's doing to AU's ability to keep the left out of office.
He hasn't tweeted about the actual bushfires in 12 hours. All he's done is make this ridiculously inappropriate excuse for a campaign ad that (bizarrely) remains his pinned tweet.
A gov comms ad is vastly different to this ad.
Yet NZ has hundreds of PR experts, sets of guidelines, policies, and regulations that ensure no agency CEO, let alone a Prime Minister would fall (or run) into such an absolute rookie error.
WTF is going on in Canberra??
Elect people with a business owner, military officer, or state governor background instead.
This is what works for the US Republican party under Trump.
Learn from their ongoing successes.
The US is Australia's most important ally.
Australians are at risk from terrorism all over the world.
This is serious!
The defence force should have been fully mobilized at least 10 days ago.
ScoMo has killed the morale of the people. He has got to go.
I know more about emergency management laws in AU and other countries than you do.
A PM can do just about anything to help the public at a time like this.
But even cash-strapped NZ found the money to help us in Christchurch after our series of deadly earthquakes ten years ago. And all the storms, floods, terrorist attacks, & volcanic eruptions.
Resources are no barrier for ScoMo.