This will be covered as a retaliatory escalation because it will get more press, but these rocket attacks have been going on for months.
The only difference now is that we have shown such behavior will have consequences.
The only difference now is that we have shown such behavior will have consequences.
Example from a month ago: 
Not a great reflection on the job the press has done in informing the public that most of the people replying and reacting to this clearly have no idea that similar attacks have been occurring on an almost weekly basis for months:
