Thread by @Harris_Bryan

📚 Stuck naming a product?

Here is a 3-step exercise @eatmywords teaches in her book.

Step 1: List 12 words related to it
Step 2: Choose 1 & research for 60m
Step 3: Repeat on each word

Result: 100 names and 10+ you like

👇🏼 Here is the research process

1️⃣ Run the word through a Thesaurus

Find synonyms and related words

(Write down any names or ideas)

2️⃣ Image search the word

Use google image search, Instagram, Gettyimages.com and istockphoto.com.

What surprising things comes up?

What other industries?

What words come to mind looking at the results?

(Write down any names or ideas)

3️⃣ Look up industry related glossaries

Search for: <keyword> lingo / slang / terms / jargon / dictionaries

Ex: “snowboard slang” could rerun phrases like “Shreddin the nar”

(Write down any names or ideas)

4️⃣ Run the word through a dictionary

Look for phrases, synonyms or idioms that standout.

Thefreedictionary.com
Idiomconnection.com

(Write down any names or ideas)

5️⃣ Search for cliches related to the word

These common phrases are some of the best sources for names.

Clichesite.com is a good source.

(Write down any names or ideas)

6️⃣ Google the word

Some search criteria:

1. [keyword]
2.[keyword] + places / people / feeling / products / podcast
3. Look at auto suggest
4. Look at related searches

(Write down any names or ideas)

7️⃣ Look up movie titles with your keyword

[keyword] + movie

Brows IMDB. Look at other movies the actors were in.

(Write down any titles or ideas that standout)

8️⃣ Look up book titles with your keyword

Go to amazon and search the word. Look at most popular books with the word in it.

Book titles can’t by trademarked.

(Write down any titles or ideas)

9️⃣ Search iTunes for song titles with your keyword

Look for songs with the word.
Look for phrases within the song.

These can be very sticky.

(Write down any songs, phrases or ideas)

🔥 By the end of this you should have 100+ names. 10-15 should be ones you really like.

Her book outlines a process to decide which to rule out and how to pick the winner.

If you want more examples and details go follow @eatmywords and grab her book Hello My Name Is Awesome: amzn.to/2U6FGR8

(I’ll be publishing my full notes and takeaways on Twitter soon)