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Face masks go mainstream in the 2020s.

1) Starts as protection against infection, pollution
2) Then privacy, to defeat face recognition
3) Then people realize: less time on makeup, hair
4) Eventually, standard piece of clothing. Both privacy and hygiene.
theatlantic.com/health/archive…
Many systems exhibit hysteresis. Even after the shock of the coronavirus dissipates, hopefully once a vaccine is widely deployed, a new normal with respect to face masks will have been established within China at a minimum.
Face masks are a missing piece of the pseudonymous economy thesis:

For people to truly be pseudonymous, they'd need to cover their face in public & reveal only to the trusted. Tech like cvdazzle.com did exist, but this is how it goes mainstream
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