1) Hire unique people who have ideas.
2) Trust them to execute on their vision — as long as the cost of failure is low and the benefits of success are high.
3) Cut the failures and double-down on what works.
Rinse, repeat.
When the cost of failure is low, act first and plan second.
When you’re creating content and launching online business experiments, the cost of failure is usually low.
Bet on action-first entrepreneurs.
Then, create optionality.
"Optionality frees us from the straightjacket of direction, predictions, plans, and narratives."
edge.org/conversation/n…