Insta Wealth, from HopperHQ and BuzzBingo. Those are some serious numbers! Only 2 Indians in the Top 30 - Priyanka Chopra and Virat Kohli. If you look at Priyanka's fee for one post on Instagram, in Indian Rupees it touches nearly Rs.1.9 Crores! :) 1/6 
2/6 And to think Ronaldo made $47.8 million on Instagram alone!!
More on HopperHQ: bit.ly/36qookI | BuzzBingo: bit.ly/30WaVjx
More on HopperHQ: bit.ly/36qookI | BuzzBingo: bit.ly/30WaVjx
3/6 In context, "Celebrity Brand Valuation Report 2019" was released recently by Duff & Phelps, a multinational consultancy firm.
Some highlights from the report make for interesting comparison. In the overall celebrity ranking, Virat Kohli leads by a huge mile.
Some highlights from the report make for interesting comparison. In the overall celebrity ranking, Virat Kohli leads by a huge mile.
4/6 For impact, they use 'digital media impressions' and 'brand mentions', though these could be a function of the brands' media budgets.
5/6 And, the list of celebrities who have 'invested' in a brand that they are endorsing is interesting. I'm assuming that 'investment' is a euphemism for 'we'll pay you with stock, instead of cash'.
6/6 Ironically, Duff & Phelps' report has already been taken offline after a splashy launch on February 5th (cached: bit.ly/3bfYF1V) because Indian Institute Of Human Brands (IIHB) is sending them a legal notice for breach of exclusivity! bit.ly/2vO4MKu
