, 4 tweets, 2 min read
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The heads of 3 phone companies, indulging in a Twitter war, using all kinds of words - copy-cat, insecure, mocks us and so on.
One way to look at it: this is all terrible form, to play out in public. This used to be reserved for closed rooms and private discussions earlier. 1/4
2/4 Now, it's all spilling into a public spectacle. May be they all learn from TV News channels which have made mudslinging an art form and as viewers (humans!), we all seem to love watching dirty linen being washed in public as long as it is not our dirty linen. Voyeurism.
3/4 Another way to look at it: this is the new way of doing business! Attacking rivals head-on, publicly, in a highly competitive market is a way to garner attention. Riding on that heady attention is akin to riding a wild bull, but that's the need for today's cut-throat markets.
4/4 The larger problem: when you attack someone, the viewers would assume that you are open for attacks too. "He can do that to others, so I guess he's game too!". "Negativity begets negativity". Both positivity & negativity are contagious. It's usually a choice.
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