United States: 116 million users 🇺🇸
India: 73 million 🇮🇳
Brazil: 72 million 🇧🇷
Indonesia: 60 million 🇮🇩
Russia: 42 million 🇷🇺
<$30,000: 35%
$30,000-$74,999: 39%
$75,000+: 42%
This shows that there’s enough room on Instagram for both budget brands and luxury labels—and plenty of followers to go around 👏