Scoop: I have the first look at Bloomberg's direct mail campaign being sent to Latino voters in Super Tuesday states, including Texas and California, focused on child separation, slamming Trump for the policy. mediaite.com/a/wmdrs via @mediaite
@Mediaite The mailers call the policy “cruel,” and underline the message that 1100 children were separated from their parents even after the administration decided to end the policy. 
@Mediaite The roughly $30 million direct mail campaign also includes digital ads I'm told. The child separation mailer is being sent to voters in Texas, Colorado, Arkansas, Oklahoma, Tennessee & Utah, Bloomberg camp tells me. It'll also be sent to California and other states in a 2nd wave.
@Mediaite The bilingual mailer aimed at Latinos on immigration is one of three, with another one on health care, and another entitled “Respect,” that touches on health care, homeownership, and college affordability and accessibility.
@Mediaite Calling himself a “grandson of immigrants,” Bloomberg’s mailer says “public reaction forced Trump to end his cruel zero-tolerance policy” but “before he did, thousands of children had been separated from their parents.”
@Mediaite The mailer, which reminds Texas voters they can vote early until February 28, and vote in the primary on March 3, says he will end family separation, reunify families, protect Dreamers, and increase English-language courses and services.
@Mediaite Many feel Bloomberg must go beyond his boiler plate message:
“If the pitch is vote for me because I’m the guy, who gives a shit?” Sacramento Democratic strategist Steven Ybarra said. “If his pitch is, vote for me to get kids out of concentration camps, then that’s a pitch."
“If the pitch is vote for me because I’m the guy, who gives a shit?” Sacramento Democratic strategist Steven Ybarra said. “If his pitch is, vote for me to get kids out of concentration camps, then that’s a pitch."
@Mediaite .@EdEspinoza said he understands the sentiment, but disagreed that Bloomberg is the right messenger on child separation and Trump.
“He’s telling them a story they know, but how is he, a man they don’t know, the hero?” he asked. “How is he the savior in this story?”
“He’s telling them a story they know, but how is he, a man they don’t know, the hero?” he asked. “How is he the savior in this story?”
