Don’t insult our fucking intelligence.
The biggest sin is that they are so mind-blowingly fucking incompetent at it.
I mean, an ad agency would have fired this band of idiots 100 failures ago.
If you want to make something look organic and uncoordinated:
1) Don’t all use the same language
2) Don’t all start speaking about it same day
Seriously, this would be funny if it wasn’t so bumblingly incompetent.
They all think the most obvious, demonstrably terrible idea is somehow a profound and revolutionary way to get people talking about Red Lobster.
In four years, Bernie managed to lose his only competent mercenary: Tad Devine.
...and the work-product shows it.
His social media efforts would need to get far better to be merely amateurish.
Clown school.