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Improving Air Quality Communications - Insights by @ravinarajkohli (1/17)

"There isn’t enough #money that comes into #MainstreamMedia for the #environment for it to support the cause."

@MRTB_India @a_khosla @khannaajay @ajaynagpure @AnumitaRoychowd @Brikesh @fayedsouza
Improving Air Quality Communications - Insights by @ravinarajkohli (2/17)

"The media wants sources of #revenue apart from what they are getting from #government #ads and lobbies."
Improving Air Quality Communications - Insights by @ravinarajkohli (3/17)

"They (media) have approached us time and time again, and asked if there are any available #funds and why there isn't any #philanthropic money coming for the environment?"

@RNTata2000 @NandanNilekani
Improving Air Quality Communications - Insights by @ravinarajkohli (4/17)

"I think one of the #challenges we have to overcome is how are we going to make environment desirable to the public."

@ShashiTharoor @pk_shishodia @RajivPratapRudy @m_khare06 @vlimaye @Lungs_RLife
Improving Air Quality Communications - Insights by @ravinarajkohli (5/17)

"Not have #pressure on the media where every time you want to do a #story or #event, or want their support, you get told that it’s the same environment vs #development story, no-body is interested."
Improving Air Quality Communications - Insights by @ravinarajkohli (6/17)

"Channels who're seen following #environmentalscience & #behaviour started to do it because they were getting #sponsorships from companies having marketable products associated with environment problem."
Improving Air Quality Communications - Insights by @ravinarajkohli (7/17)

"Because honestly #AirQuality is not viable enough and it’s not sexy enough and it’s not mass enough and it doesn’t stick as a story, it gets no eyeballs."

@Purpose @sanjayeldf1 @sanjeevahlu @desaisantosh
Improving Air Quality Communications - Insights by @ravinarajkohli (8/17)

"#Language is the biggest thing. We should have roundtables in every dialect with small groups who make #local #decisions. This cannot be done in if we are interacting only in sophisticated #English."
Improving Air Quality Communications - Insights by @ravinarajkohli (9/17)

"And right now we are linking air quality to #COVID19 so there is some #interest in it."

@LtGovDelhi @ArvindKejriwal @PMOIndia @Jasmine441 @DDC_Delhi @Sunil_S_Dahiya @UrbanEmissions @jscaseddon @somagnik
Improving Air Quality Communications - Insights by @ravinarajkohli (10/17)

"Do you know how we are going to take this forward? I think money, #resource and language #understanding are the 3 key things you need so that more and more people can join this fight."

@KarthikGanesan6
Improving Air Quality Communications - Insights by @ravinarajkohli (11/17)

"Moreover, it has to be seen as something that supports development and is not #antidevelopment. You will never get traction on #policy with an anti-development stance."

@anantsudarshan @prarthana_delhi
Improving Air Quality Communications - Insights by @ravinarajkohli (12/17)

"From the average #citizen’s perspective, anything to do with the environment has become somebody else’s problem which is taken into the #courts, and it is believed that court-decisions are not followed."
Improving Air Quality Communications - Insights by @ravinarajkohli (13/17)

"We have got stuck in this #perception trap people think that ‘air quality, is really not my problem, it doesn’t impact me, it impacts somebody else."

@hemdholakia @NavrozDubash @rikshaa @icareforlungs
Improving Air Quality Communications - Insights by @ravinarajkohli (14/17)

"There is too much reliance on court & legal work for what we're #communicating; this is bad for what the public is perceiving. And this affects how the public believes it can take part in the solution."
Improving Air Quality Communications - Insights by @ravinarajkohli (15/17)

"I feel the less we rely on #indigenous #culture-based personal matters that matter to people personally, we are going to make this problem more and more and more #remote from people."

@kdrarvind
Improving Air Quality Communications - Insights by @ravinarajkohli (16/17)

"Who is #NGT? Average public doesn't know. If Supreme Court gives order in #Delhi about #firecrackers, MLAs distribute firecrackers defying the order. There's no punishment, no enforcement."
Improving Air Quality Communications - Insights by @ravinarajkohli (17/17)

"Reportage is reinforcing fact ye courts) toh kuch bolte rehate hain, ye humara problem nahi hain, ye inka koi foreign agenda hai. We need to resolve this perception with local studies in local context."
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