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dana allen-greil @danamuses
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[#musetech syllabus thread: week 7!] This week's topic? MOBILE. We talked about techniques for are offering museum experiences anytime and anywhere... #mtogo
(There's a ton of ways to think about this topic so bear with me as I share a bunch of awesome links!)
One of my favorite #musetech articles of all time: "Catching Our Breath: Assessing Digital Technologies for Meaningful Engagement," by Mann, Moses and Fisher in @NAMExhibitions journal fall 2013 goo.gl/ACPuUM
The piece kicks off w/ story of using @SFMOMA Family Gallery Game app...at the @metmuseum. Props to the authors for brilliantly illustrating the obvious. Why don't museums build amazing apps (or insert product here) *TOGETHER* that can be used in any museum collection or space??
What I also love about that piece is it asks museums to create experiences that optimize the unique"real" + "social" aspects of museum visits. This is not tech for tech's sake.
On a related note is my contribution to the discussion on the point / opportunity for museum apps, a response to @mairkerr's query "Are museum apps boring?" danamus.es/2013/08/08/are…
TL;DR: Check out Magic @Tate Ball tate.org.uk/context-commen… for an app that can be used anytime, anywhere, to fetch a personalized art moment just for you.
Touch Van Gogh was one of the first apps for iPads that really leveraged the larger mobile screen & embraced the tactile and personal feel of the tablet format. Read about it via @vangoghmuseum @Marthedevet mw2014.museumsandtheweb.com/paper/touch-va…
ask us to think beyond different screen sizes to interactives that are "responsive" to location, time, preference, and skill mw2014.museumsandtheweb.com/paper/beyond-t…
& @shell7 bring us an inspiring case study at @brooklynmuseum to "create a dynamic and responsive museum that fosters dialogue and sparks conversation between staff and all Museum visitors.” museumtwo.blogspot.com/2015/06/asking…
Of course, you can't talk about museums and the era of mobile without a mention of SELFIES, right? Guess which museum's curator called our phones: "a little vial of crack in our back pocket"? latimes.com/entertainment/…
Always generous with their learnings, @FranklyGW share highlights from 6 years of #mtogo research medium.com/frankly-green-…
In the same "let's be real" vein, see @cdilly's pure gold piece on whether apps are worth it for museums to invest in... colleendilen.com/2017/04/05/are…
We bookended our discussion of mobile with some inspiration from the wildly successful "Send Me @SFMOMA" texting platform (and a shout-out to @micahwalter's earlier "Object Phone" chatbot!) sfmoma.org/send-me-sfmoma/
In addition to all of these well-documented case studies, we were treated to guest speaker @alicedowwalker's thoughtful take on mobile in museums. We listened to some dramatically wonderful audio tour stops, talked #designthinking, and tried out customer journey mapping.
We covered so much ground on the topic of mobile in museums--did I mention we discussed @cooperhewitt's Pen and @ClevelandArt's ArtLens!?! But surely we missed your favorite example...? Please share! 🙋🤳
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